quiz which has been attempted 558 times by avid quiz takers. What is the name of the practice of creating a magazine specifically designed for an individual company seeking to reach a narrowly defined audience? B. Which of the following is a disadvantage associated with advertising in magazines? The total costs of advertising are typically low. asked Sep 15, 2015 in Business by puppylove. Magazines were the dominant advertising medium. B) Magazines have not benefited from advances in … It is less important than price competition in oligopolistic and monopolistic competition. _____ verifies the circulation of consumer magazines and farm publications in the United States. Which of the following is NOT an advertising medium? A) Magazines have long lead times and deadlines that can reduce flexibility. a. Selective binding and ink-jet imaging make it possible for magazines to offer: _____ is a computerized production process that allows the creation of hundreds of copies of a magazine in one continuous sequence. The advantages of magazine advertising can be broken down into categories such as audience targeting and longevity of the ad. magazine ads that look like genuine editorial content. a. It Is biggest advantage is that it offers rich, two-way communication between buyers and sellers. Which of the following is true of advertising in the new marketing communications model? Basic rates quoted by newspapers that call for an ad to be placed on any page or in any position desired by the paper are known as _____ rates. Jeep’s ‘See whatever you want to see’ is a perfect example of a great print advertisement. It is an example of a: Which of the following is an example of special-audience newspaper? Which of the following is a disadvantage inherent in advertising in magazines? At its 2011 annual meeting, the American Medical Association voted to encourage magazine industry efforts to discontinue the use of a particular practice. (Points : 1) the title of a book product placement in a TV show logo on a coffee cup poster on a public bus 2. Media buyers primarily evaluate magazines on the basis of: their ability to deliver the advertiser's message to as many people as possible in the target audience. The more the color used in an ad, the lower the cost. C. This is an example of ____. Answer to Which of the following is true about advertising?A. Many publications base their rates on _____ and give refunds to advertisers if the number of delivered magazines is below that quantity. The magazine industry takes in more than $26 billion a year in revenue. c. It is an efficient form of competition. They don't think they are influenced much by regular advertising … Which of the following is one of the disadvantages associated with the use of magazines as an advertising medium? Also explore over 103 similar quizzes in this category. A) It is less difficult to evaluate than a pulsing schedule. When a newspaper offers no discounts for quantity or repeated space buys, it is using a(n) _____ structure. Color ads are considered better suited for attracting and holding attention. A)If monopolistically competitive firms compete through advertising,that creates brand loyalty,then advertising can be an effective entry cost. _____ advertising is a category of advertising that is found throughout a newspaper and generally uses illustrations, headlines, white space, and other visual devices in addition to the copy text. The cost of advertising space in magazines is primarily a function of: Which of the following statements is true about the use of color in magazine advertising? A. Which of the following statements about magazines as an advertising medium is true? B)Advertising may be the only way that a new entrant can penetrate a market dominated by long-established firms. B. Which of the following statements is true about personal communication channels? Which of the following criteria should be met by a magazine in order to be eligible for verification audits by Audit Bureau of Circulations? When America Online's customers were unhappy with their ability to access the Internet quickly, CompuServe, its major competitor, quickly ran ads taking advantage of AOL's problems. When discounts are available, it is using a(n) _____ structure. _____ newspapers originate in small towns or suburbs and usually focus on news, sports and events relevant to a local area or community. When large social, economic, or technological changes take place in a culture, magazines are often the first medium to reflect this. The messages in advertising are personalized. Print Advertisements Example. The largest percentage of newspaper advertising revenue comes from: Employment, automotive, and real estate ads are the three major categories of _____ advertising. It is a form of nonprice competition. C. It works if people recall an ad even though it did not have a positive impact on them. B. What category of magazine saw the largest number of new titles during the late 1800s? Select one: a. Most magazines devote less than 30 percent of their pages to advertising so clutter is a controlled problem. Called _____, these internet interactive ads have drop-down menus, built-in games, or search engines to engage viewers. B. digitally altering graphics of models' bodies. A. Clutter is not really a problem at all in magazine advertising. Which of the following is true of advertising? b. Answer to Which of the following is (are) true about advertising?a. View Homework Help - Which of the following is true regarding from BUSINESSAU 571 at Phoenix Country Day School. According to the ad-pull policy, if an advertiser is dissatisfied with an advance review of a magazine's content, what can it do? Expensive advertising may signal quality to consumers.b. What does this mean? Which of the following is the most accurate statement about advertising? 60. Which of the following is true of using publicity as a promotional strategy? 31) After advertisers choose the magazines that best serves their marketing goals, which of the following must they then decide for the advertising? This gives the advertisement placed the potential for repetitive exposures. C)Advertising has no impact on entry costs or market structure. It is one-way communication transmitted through mass media. An advertiser preparing to run a large ad in a weekly newspaper needs to know that _____ can be a disadvantage associated with the selection of newspapers as the media vehicle. _____ is any unplanned distortion or interference in the communication process. → The clutter problem for a magazine increases as they become more successful since they attract more ad pages. It works if an ad's impression is positive even if people do not recall it. It is the least likely to be used by businesses to convey their message to potential customers. Which of the following statements is true about the use of color in magazine advertising? The promoter of a boxing match would probably want to place an ad in the sports section of the newspaper and, therefore, pay a(n) _____ rate. Google Ads is Google’s Pay Per Click (PPC) advertising platform. The difference between the senders' and receivers' age can create problems in establishing common ground. Which of the following is an online-only magazine? 3. Why? Magazine publishers can more quickly change titles that are aimed at specific audiences. Advertising … Enter Google Ads. a) Advertising has limited control as to when and where an advertisement will be used.